"The jury loved this campaign simply because it wasn't advertising," said Mark Tutssel, 2003 YoungGuns jury chairman. "It threw the rule book away. The casting was inspired and the performances were outstanding.
Music, as you would expect, played an important role. I think one of the secrets of great advertising is 'rewatchability' and these spots have that in spades," he said.
The 30-second TVC also picked up two gold awards.
John Allison and Chris Bovill of TBWA/London won a gold for 'Babies', a spot in the John Smith's 'No Nonsense' beer campaign. Host nation Australia provided the fourth gold with a spot called 'Quest' from BMF Sydney, while Jonathan Guruit and Gaston Bigio of Del Campo NAZCA Saatchi & Saatchi collected a gold for 'Scream' and 'Little Bird' for the Boomerang Rollercoaster at Parque De La Costa in Argentina. Entry is restricted to those under 30.