Launched yesterday on Heineken's Facebook page, the interactive experience begins where the TV commercial (below) leaves off, with viewers on a train with the latest Bond girl, Bérénice Marlohe, playing Severine.
Complete with agitated Russians, witty dialogue and (so far easy) puzzles, the contest invites viewers to 'Crack the Case'.
Shot at Shepperton Studios, UK, the interactive campaign pays homage to the James Bond franchise with nods to classic Ken Adam film sets and replica film props such as the Spectre ring from Dr. No and the Faberge Egg used in From Russia with Love and Goldeneye.
Perhaps these continuity details will help reconcile distressed fans to a Heineken-chugging (as opposed to shaken-not-stirred martini-sipping) Bond...James Bond.
Users who opt to log in with Facebook accounts will also find their profile images integrated seamlessly into the interactive film.
Heineken has made available an embeddable applet for the game, so you can try the first installment below.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
