Cove-Ito Japan picks up DaiJob.com

<p>Tokyo-based online recruitment portal DaiJob.com has selected </p><p>Cove-Ito Advertising to handle its marketing communications, following a </p><p>pitch which included Dentsu, Asatsu-DK and McCann-Erickson. </p><p><BR><BR> </p><p>The annual budget is estimated to be US$10 million for the TV and </p><p>print campaigns, making it one of Japan's largest so far for a portal </p><p>account. </p><p><BR><BR> </p><p>According to Mr Terrie Lloyd, CEO of DaiJob.com parent Linc Media, </p><p>recession-weary Japan is seeing significant changes in attitudes to </p><p>employment. </p><p><BR><BR> </p><p>Finding "the right job for me" is a hot topic, and Mr Lloyd said he </p><p>intended for DaiJob.com to become the biggest recruitment site in Japan </p><p>within the year. </p><p><BR><BR> </p><p>Dai job means "everything's okay" in Japanese, or "big job" in its </p><p>Japanese-English combination. </p><p><BR><BR> </p>