Tokyo-based online recruitment portal DaiJob.com has selected
Cove-Ito Advertising to handle its marketing communications, following a
pitch which included Dentsu, Asatsu-DK and McCann-Erickson.
The annual budget is estimated to be US$10 million for the TV and
print campaigns, making it one of Japan's largest so far for a portal
account.
According to Mr Terrie Lloyd, CEO of DaiJob.com parent Linc Media,
recession-weary Japan is seeing significant changes in attitudes to
employment.
Finding "the right job for me" is a hot topic, and Mr Lloyd said he
intended for DaiJob.com to become the biggest recruitment site in Japan
within the year.
Dai job means "everything's okay" in Japanese, or "big job" in its
Japanese-English combination.
