Sources confirm that DDB is helping the retailer establish the unit, which is expected to be managed by Yvonne Low, the former DDB account director, who ran the Courts business before it moved to Leo Burnett a year ago.
Batey, which handled the business before DDB, is also believed to be involved in the venture.
Christina Oliver, marketing director of Courts Singapore, said: “Given that Courts in Singapore, Malaysia and Indonesia are now under common ownership, there are opportunities to maximise our synergies.
“In reviewing a common marketing platform, the merits of a different agency arrangement to better support the business is being debated and evaluated. We have not yet reached any conclusion.”
Sources added that the client is unhappy with the company’s marketing ROI, and wants more control over its marketing function. Courts Group International was acquired by Singapore Retail Group last June.
The new owners are seeking to roll out the Courts brand across markets such as China, Australia, India, Hong Kong, the Philippines, Sri Lanka, New Zealand and Brunei.
