Cotton to lead Naked Asia launch

HONG KONG - Communications planning specialist Naked Communications has named former Lowe Asia head of strategy Neil Cotton to lead its regional rollout.

Cotton (pictured) comes aboard as a consultant, and is the first of a number of senior hires that the agency is expected to make over the next few months. Naked is scheduled to open two offices in Asia this year, in addition to is existing operation in Sydney.

“Clients are looking for more help, particularly in the field of communications strategy, and Neil's experience in Asia and as a very senior planner will be key in helping us to develop and tailor our offering for this unique and changing region,” said Naked founder Jon Wilkins.