Copywriting duo promoted as Gaxiola shifts

SINGAPORE - Robert Gaxiola, executive creative director of Batey, is moving back to the US temporarily, a move which sees copywriters Andrew Hook and Jury Gregorio promoted to CD and associate CD, respectively.

Gaxiola will continue to operate as the agency’s ECD, but will be spending significant periods of time in the US on compassionate leave.

Alan Fairnington, CEO of Batey, said: “Rob is heading off to the US over Chinese New Year and will work from there for the time being. We look forward to his speedy return and hope that there is a happy outcome for him and his family.”

Gaxiola joined Batey from BatesAsia in October last year, following the loss of the global Nokia business.
He replaced the then ECD Ng Tian It, who move to Shanghai to spearhead Lowe Greater China’s creative offering.

Fairnington added: “Andrew has continued to grow as a strong conceptualiser and respected creative leader, and has the ability and commitment to play a key role in Batey’s future. Jury has proven his skills as both a creator of outstanding work, and as a mature manager who can orchestrate the flow of creative work through the agency.”