The company invited Himalaya, NewsunJWT, McCann, Leo Burnett, DDB and M&C Saatchi to pitch. The M&C Saatchi South China team won the business following two rounds of presentations.
Coolpad said it was looking for an effective combination of brand strategy, traditional advertising, digital marketing and shopper marketing to help them compete with the strongest global brands.
Coolpad was founded 10 years ago and is said to rank third in the domestic 3G mobile phone market.
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