This is the first ad campaign after the two agencies won the account in November.
The creative idea behind this campaign highlights the point that at Convoy Financial "everyone is entitled to professional financial services."
According to Kelly Chan, associate planning director at Mediacom Hong Kong, one creative visual shows a young hair stylist pitted againts a veteran tailor, their investment is valued equally in the eyes of Convoy Financial's consultants.
The ad campaign runs on print, OOH and digital media. In order to cater to Convoy's 20-something target audience, about 40 per cent of the media budget is allocated for online.
The campaign will run until the middle of next year.
Credits
Project: Life is an investment
Client: Convoy Financial Group
Digital agency: M&C Saatchi Hong Kong
Creative agency: M&C Saatchi Hong Kong
Senior creative director: Bernard Chan
Creative director: Darius Tang
Associate creative director: Houston Lau
Art director: Karry Leung
Copywriter: Chan Kai Fung
Project manager: Chris Cheng
Account servicing: Maxmillian Mak, Wilson Yeung, John Fung
Media agency: MediaCom Hong kong
Managing director: Cecilia Chan
Media planning: Alex Lee, Ivan Wong. Kelly Chan, Kimy Wong
Media buying: Stephanie Chow, Mandy Poon
Client: Convoy Financial Group
Digital agency: M&C Saatchi Hong Kong
Creative agency: M&C Saatchi Hong Kong
Senior creative director: Bernard Chan
Creative director: Darius Tang
Associate creative director: Houston Lau
Art director: Karry Leung
Copywriter: Chan Kai Fung
Project manager: Chris Cheng
Account servicing: Maxmillian Mak, Wilson Yeung, John Fung
Media agency: MediaCom Hong kong
Managing director: Cecilia Chan
Media planning: Alex Lee, Ivan Wong. Kelly Chan, Kimy Wong
Media buying: Stephanie Chow, Mandy Poon
