The ads were developed by Wieden & Kennedy and Mindshare, and begin with print and outdoor.
An online trailer of the journey was initially rolled out in mid-December, and the full-length DVDs will be distributed in stores in January. Through free concerts and collaborations with other bands in the journey, the project aimed to use music as a form self-expression and portraites of lives.
An online trailer of the journey was initially rolled out in mid-December, and the full-length DVDs will be distributed in stores in January. Through free concerts and collaborations with other bands in the journey, the project aimed to use music as a form self-expression and portraites of lives.
Credits:
Project Love Noise
Client Converse
Creative agency Wieden & Kennedy, Shanghai
Executive creative directors Nick Cohen, Nick Barham
Director Liu Feng
Executive producer Kerli Teo
Photographer Alex So
Media agency Mindshare
Tour logistics organization Splitworks
Exposure Outdoor, online
