Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.