“As a pure strategic planning partner, Evolve focuses on the effectiveness of the strategy and its macro impact on our clients’ business” said Chu on Evolve’s positioning.
Chu, previously general manager of Batey Hong Kong, was appointed to Contract a year ago when Batey and JWT merged.
There will be no replacement for Chu’s GM role at Batey. Meanwhile, Benny Ko, who was previously group account director at Ogilvy & Mather, has joined Contract as new business director.
