In addition to incumbents Ogilvy & Mather, BBDO and Leo Burnett, the line-up also features Y&R, Lowe, Grey and Saatchi & Saatchi. Agencies have submitted credentials, and a brief is expected to be issued by mid-February.
Contenders line up for Maxis
KUALA LUMPUR - Seven agencies are contending Maxis' RM200 million (US$60 million) creative.
