Connoisseur prepares for October launch

HONG KONG - Goldrise Worldwide will launch its debut magazine Connoisseur in mid-October, a simplified Chinese-language lifestyle magazine targeted at high net-worth individuals.

The title, which will be distributed by Goldrise staff dressed as air-hostesses at boarding gates at Shanghai’s Pudong Airport to travellers heading to Beijing, Guangzhou and Hong Kong, will feature a range of upscale content including high-end automobiles, yachting, fashion, travel and health products.