According to AOL TW, it will work closely with its global marketing solutions group to deliver solutions for Unilever's brands, which include Pond's and Dove. The agreement will include consumer advertising, developing CRM campaigns through AOL TW's custom publishing offer, information-sharing on technology and media platforms; and the establishment of a multi-disciplinary team to drive new business growth.
CONNECTIONS: Unilever teams up with AOL for cross media promotion
NEW YORK: AOL Time Warner and Unilever have formed a multi-million dollar cross-platform advertising and marketing partnership under which AOL TW will bring Unilever's consumer product brands to consumers through its online, on-air and print media.
