Legend, mobile phone producers Kejian and Capitel, and household goods manufacturer Acuma, have used Sohu's real-time webcast to launch new product roadshows. Global pharmaceutical company Bristol-Myers Squibb also conducted a live question and answer session on Sohu.com, using a major health programme that was simultaneously broadcast on domestic television.
Charles Zhang, chief executive officer and president of Sohu.com, said: "Billboard-style advertising is no longer a viable option for results-driven companies. Corporations in China are increasingly using the interactivity of the internet to their advantage, demonstrating a growing maturity and awareness of effective online marketing strategies."
The portal's vice-president of etechnology solutions, Sam Qian, said the need for such a service was growing as companies were working towards greater efficiency and savings.
