It has launched a site and is working on expanding the offering from around September to allow internet users to access research information and book media online.
Currently, Mediatech.com. sg features the company's history and information on its media inventory, including cinema, bus and outdoor advertising.
"It started more as an image thing for us, said Elaine See, MediaTech general manager, adding that the company wanted to publicise its diverse range of media and "we are not only into cinema advertising".
The website initiative is in line with MediaTech's overseas expansion, according to See.
The next stages will allow marketers and media buyers anywhere to access reach, frequency and audience data on MediaTech's advertising inventory.
They can then book media online using a "pre-coded personalised pass-pin although payment will be done off-line with a posted invoice sent to buyers.
The S$50,000 (US$27,500) flash animated website was created by interactive agency SG Web.
