CONNECTIONS: OgilvyOne scoops Caples win for region

The agency's Singapore team walked away with first prize for its 'Pyramid power' direct marketing work for drinks group Seagram, now Pernod Ricard Asia. The business-to-business campaign was created to change the perception of Seagram marketing managers that direct mail was obsolete.

Shane Weaver, OgilvyOne creative director, said: "We used an online game to get them excited and then sent out the pyramid packages. It actually turned into a viral campaign through the game."

The Singapore office was also awarded third place for its 'Old Bull' work, also for Seagram.

OgilvyOne Malaysia won two prizes, including a second place for its Volvo work and a third for its campaign for the Women's Aid Organisation, which was granted the 'Most courageous client' award. In Thailand, the agency took second place for its 'Plant a blessing for your life' for Thai Life Insurance, while OgilvyInteractive Hong Kong's 'Added colour' for The Economist won second prize.

Separately, Ogilvy Interactive was awarded two golds at the Click Awards in Taiwan. Ogilvy's Hong Kong office won gold for Moet Hennessy Pure White (purewhite.com.hk), while the agency's Taiwan office was awarded a gold for an American Express banner ad.