"The service sector is on an upward swing and it is bound to pay dividends. We are looking at an acquisition by the end of the year but if that doesn't materialise, then we will open an agency, said Harish Vasudevan, president, South Asia, OgilvyOne.
The focus areas for the division would be skill sets and technology CRM, consultancy and building infrastructure. With the increasing popularity of short message service (SMS), the agency is also planning to venture into SMS marketing.
"OgilvyOne recently tied up with the National Institute of Sales (a division of India's leading IT and software company, NIIT) for the training of employees of our clients. We have also tied up with IQmen to set up a data analysis division for clients, said Vasudevan.
OgilvyOne has also formed an alliance with Avhan Technolgies, an Intel Technology partner, which focuses on CRM technology, communication solutions and call centres, as a result of an increased usage of telemarketing for linkage with the customer.
To strengthen its database, OgilvyOne has also partnered the Department of Post to gather information on consumers, with piloting done in Hyderabad and Bangalore.
OgilvyOne, which has four offices in India, works on the direct marketing accounts of American Express, Nestle India, Hindustan Lever and Cadbury India among others.
