Nike's website at Nikebasketball.com has always been packed with the latest, hottest and coolest stuff.
Whether it's eye-catching graphics to stunning multimedia, or user-friendly navigation to cutting edge technology, they all serve the same purpose, which is to support the brand's communication on the net.
The theme 'Peace, love & hoops' start by taking you back to the period of 1967 to 1976, which was the birth of the cool, funky league, and of course a time of the famous, towering afros.
By introducing the five new 'rayguns' as the new funky league, Nike has set a firm ground for maximising the exposure of its contract players.
It stimulates the sales of new shoes by creating the right emotional set-up with a lot of stunning videos, cool download stuff and event clips in the 'Haps' section.
Meanwhile, incentives have been introduced, in order to expand the existing customer database.
And this minisite doesn't go linear, it features all the famous player profiles in the players section, the latest trend of shoes and appeal in goods section, and of course the link to customise your shoes in the online store.
It's a very good example of maixmising sales opportunities both on and offline for businesses, and it also acts as a supporting role for the company's brand building task.
