The combined technology platform of the two companies will include content management toolset, customer relationship management, data mining and segmentation, and a multichannel marketing engine supporting email, SMS and other digital mediums.
Brett King, regional director of Modem Media's Asian operations, said: "What we used to see were clients focused on technology or marketing, because they believed traditionally that these two functions were separate.
"We are helping our clients deliver measurable, high-performance marketing campaigns at a fraction of their usual cost. Now we are seeing our clients shifting budgets from traditional media to the web, email and SMS."
