The www.justgold. cc/front/front.asp site allows customers to place orders for items based on pricing and style preferences.
Just Gold has set up an internet division to oversee online orders, queries, customer service, online purchasing and delivery logistics.
The campaign, developed by e-Crusade, is supported by online ads placed on TVB.com and Sina's US site.
Janet Shuen, chief marketing officer for Just Gold, said: "We wanted to provide more options for those living overseas to buy gifts."
