The report also found that the biggest influencer to using the net was peer groups and that brand choice was also peer-led.
The report added: "It is interesting to note that adoption of the internet has been more need-based among the older age groups. The younger segment accesses the net without any imminent purpose in mind."
the internet, although many reported changes in internet usage in terms of confidence and ease of navigation.
Rose Leng, regional marketing director, MSN business division for Asia, said that the company worked closely with agencies to achieve key objectives.
"The research we're doing is all part of the advantage marketing investment MSN is implementing in Asia.
"This, plus advice on how to best integrate offline elements with online marketing, is all part and parcel of the value add services we are offering our advertisers. We also work closely with agencies synergistically to achieve these objectives."
