CONNECTIONS: HK job seekers turn to web as hard times bite

HONG KONG: Rising unemployment and an increasingly tough job market is driving a growing number of internet users to job search sites, according to a recent report by Nielsen//NetRatings.

The research company found the total audience visiting job search sites grew 40 per cent in April compared to the same period last year.

"Close to half-a-million people in Hong Kong visited one (job search site) in April alone, up 40 per cent on the same year, said Peter Steyn, director of sales and marketing, Nielsen//NetRatings Hong Kong. "This compares to a growth of only 20 per cent in the total active internet universe over the same period."

The company looked at the top 30 job sites for the report.

"The clear leader in terms of popularity is monster.com.hk, which last year ranked 12th in terms of unique audience, and this year takes first place as the most visited job search site in Hong Kong, said Steyn, adding that the site had "heavily marketed itself.

Jobsdb.com held the runner-up post.