CONNECTIONS: Comment - Wired Malaysia fails to capitalise on internet advertising

In a market like Malaysia, where 20 per cent of the population uses the internet, less than one per cent of all advertising dollars are spent on online marketing. Anaemic online marketing budgets have led to an industry cryogenically frozen in an embryonic stage. Changes that need to happen to thaw an industry where few have seen the light and others are crawling to adopt can easily be distilled to three areas.