CONNECTIONS: Comment - Offer incentives but try to tie it to what the company offers

Recently, a client decided to launch an onslaught on the Malaysian internet. The goal (pardon the pun) was to get as many football fans registered with their new website as possible, and as usual, in the shortest time known to man. Having a site that is only accessible to registered users often gives rise to a colourful database of Hugh Heffners, Brad Pitts and Pamela Andersons. The question was how to ensure the quality of data collected. The obvious solution: