Agencies that have worked on aspects of Cisco's marketing are Draft Worldwide, advertising and direct marketing; Blue, internet marketing; and Momentum, design and direct marketing.
According to industry sources, agencies in the pitch have made their final presentations and a decision is imminent.
The winner will gain a six-month contract for the account, covering six Asian markets including Singapore, where Cisco has its regional headquarters.
The dealer channel programme in Asia was previously managed by Carlson Marketing Group (CMG), which ended its four-year relationship with the company in December last year.
"For various reasons we have decided to part company and will not be repitching for the business,
said CMG Asia-Pacific executive vice-president Geoffrey MacLean.
"We had some issues with the client that we were unable to resolve although we're still friends and are talking to them,
he said.
The programme, which CMG launched in Singapore first, was developed to motivate distributors to sell more Cisco products and services.
It has proven so successful that Cisco has launched the programme throughout Asia-Pacific as well as in South America and Europe, said MacLean.
All sales are recorded on a central IT system at Cisco's global headquarters in California.
These sales are automatically converted into points and the information is then placed on the internet to allow distributors, who have their own password, to calculate the number of points they have accrued. Distributors can also redeem their points online.
At media's press-time, it was unclear which agencies had pitched for this portion of the account.
