Developed by Motiv8, Chef Marcel will position Deli-france as the "only
true French bakery
in Hong Kong. Motiv8 has designed a variety of creative in-store communications materials.
A print campaign will also be launched in daily newspapers.
Motiv8 account director, Corona Lee, said: "Experience tells us that
customers enjoy getting to know personalities like Chef Marcel. That's
why we created a colourful eight-page leaflet to tell his story."