With an estimated 34 million internet users in China, the web contract
is seen as a major win for the portal.
According to Sohu, it will produce, host, market and operate the site for the CFA, the governing body of football in China, in time for the World Cup, which takes place this summer in Japan and Korea.
Sohu aims to offer access to World Cup matches, with breaking news,
real-time results, analysis, as well as background information on the
site at http://worldcup.sohu.com.
Content will be provided by Sport-01, a sports management company based in China.
Sohu.com will also set up an online shopping site at htpp://store.sohu.com, featuring commemorative books and souvenirs.
