The website, at www.artasylum.com, follows the company's "off-the-wall"
image and its "Psycho toyz for crazy kidz
branding. Art Asylum produces collectibles, including characters from the film Crouching Tiger, Hidden Dragon. The creative uses Flash to incorporate video, animation and sound effects. It also includes online forums, bulletin boards, screensavers, catalogues and an email newsletter.
In a separate development, Spike has also appointed Khalida Arain as
general manager. Arain's responsibilities will focus on business
development and strategy formulation.
