Confidence in 'made in China' brand slips further

HONG KONG - Almost 40 per cent of Hong Kong consumers have reduced their purchases of China-made products following a string of safety-related scandals that have sparked plummeting confidence in goods made on the mainland, a CSR Asia survey has found.

According to the results, the ‘Made in China’ brand has suffered a significant setback, with 38 per cent of Hong Kong consumers found to have reduced their purchases of China-made products, with the toy and food sectors the worst affected.

CSR Asia found that 62 per cent of respondents had become less confident in the safety of food produced in China, while 42 per cent noted lower levels of confidence in toys assembled on the mainland, especially after the high-profile Mattel toy recall issue.