RedCard has been tasked to conceptualise the design and messaging for the launch of the website, which targets conference organizers and delegates.
In addition, the guerilla marketing arm of Ogilvy will handle ongoing region-wide communications such as PR, digital, direct mail, guerilla and ambient marketing and print.
Home grown Conference Bay allows conference attendees to bid for their seats via the portal. It also offers organizers the use of their online payment facility.
