Compaq shifts global account over to FCB

<p>Foote, Cone & Belding Worldwide (FCB) has been appointed Compaq's </p><p>new global advertising agency, including Asia-Pacific. </p><p><BR><BR> </p><p>Compaq said that it chose FCB because it had the strategic understanding </p><p>and creative firepower to develop effective advertising campaigns across </p><p>borders and channels. </p><p><BR><BR> </p><p>It added that it was also looking for an agency at the cutting edge of </p><p>the Internet revolution. </p><p><BR><BR> </p><p>Compaq was previously held by a number of agency networks worldwide, and </p><p>DDB in Asia-Pacific. </p><p><BR><BR> </p><p>FCB Asia-Pacific took part in pitches in Tokyo, Hong Kong, Singapore and </p><p>Sydney before the main pitch for the worldwide business took place in </p><p>Texas last month. </p><p><BR><BR> </p>