According to executive editor Cammy Yiu, the publication aims to connect with the 35-55 year-old, middle- to high-income demographic.
"We don't cover business or politics and there's no sex or violence," said Yiu.
"We can't say it's all good news but it's all pleasant news. It's geared towards being an escape from the other media that you see."
Culture Hong Kong is distributed at English-language bookstores, clubouses and airport executive lounges, and will utilise a subscription- and an ad-based revenue model.
"You will see lots of photo-essay articles with simple, easy-to-read text," added Yiu. "I think it is always a good environment to launch a magazine that is filling a void in the market."
Community title rolls out to reach HK's 35-55 group
Marketing communications consultancy Asia Brand has launched a new English-language monthly title, Culture Hong Kong, targetting readers looking for community news coverage.