COMMENT: DMA solicitations guide will help lift bad rap on email

Email marketing has without a doubt been a victim of its own early success, with marketers of everything from vacations to gambling and African financial scams riding on the back of its high click through rates and even higher ROI. Throughout its short life its use and abuse has been left unchecked by those within the industry who are in a position to guarantee its existence as a viable, effective medium. Until now.