Comic touch for new Yellow Pages drive

<P>After bagging the prestigious Yellow Pencil at the D&AD awards for its 'Police'spot on behalf of the Thailand Yellow Pages (TYP), Creative Juice/G1 has unveiled a new campaign for the directory.</P> <P>The follow up TVC has been developed to trigger and increase usage of the TYP book as well as build awareness of the 'easy to find' brand message. In particular, the work seeks to dramatise the ease and convenience of using the TYP book through two 30-second spots - 'Phone' and 'Baby'.</P> <P>The 'Phone' TVC depicts a man in a towel who finds the plumber's number in the Yellow Pages easily but forgets where he kept his phone; 'Baby' shows a couple who find the rental car's number within seconds in the Yellow Pages but forget where they have left their baby.</P> <P>"The first campaign was aimed at refreshing the brand and solving weaknesses in the areas of recognition, image and popularity under the umbrella brand positioning," explained Pongsuree Asanasen, managing partner, Creative Juice/G1.</P> <P>University students will also be invited to participate in an 'ad-creating' contest for the conventional advertising section of the Yellow Pages. "We want to change the boring look of the conventional advertising pages through this campaign," added Pongsuree.</P>