Comic-Con, which is hosting the CGF-X Expo (comics, gaming and films), is expected more than 20 thousand visitors to Asia World Expo each day. Fluid has been tasked with handling brand development and integrated advertising for the event. The agency plans to launch the first campaign through gaming and film magazines, direct marketing and social networking.
“Apart from designing all their logos, promotional brochures and collaterals, our immediate task is to source good sponsorship for the event. We’ll be focusing on the big players like Xbox, PlayStation and Nintendo, movie companies and comic book publishers,” said Simon Squibb, managing director, Fluid Design and Marketing.
Comic-Co International is an annual event which showcases the latest trends and hot products in the gaming, comic and film sectors.
