Comfort Cabs rolls out LED advertising panels

<p>SINGAPORE: Comfort Cabs, which pioneered and perfected the art of </p><p>taxi-top advertising over the past five years, has found itself at the </p><p>forefront of another breakthrough - relaying breaking news and other </p><p>live content, including advertising, via LED roof-top panels on its </p><p>taxis. </p><p><BR><BR> </p><p>Dow Jones, which runs the Asian Wall Street Journal, Dow Jones </p><p>NewsWires, Far Eastern Economic Review and CNBC, has been the first to </p><p>sign up for the service. </p><p><BR><BR> </p><p>More than 50 Comfort taxis will hit the streets of Singapore next month </p><p>to coincide with the Asian Wall Street Journal's 25th anniversary. </p><p><BR><BR> </p><p>The all-weather LED panels will carry breaking Asian and global news, </p><p>market indices, top performing stocks, weather forecasts and news </p><p>headlines. </p><p><BR><BR> </p><p>The system - the first in the world - works by relaying a message from a </p><p>Dow Jones editor via a paging system. Messages can be updated every two </p><p>minutes, if needed. </p><p><BR><BR> </p><p>"Not only can you send out headlines and other news items, you can also </p><p>advertise marketing and sales information," said Angela Watkins, </p><p>director of client services at Doremus, which is Dow Jones' B2B </p><p>advertising agency. </p><p><BR><BR> </p><p>Doremus creative director, Ganesh Vijayan, said, "This is a new means of </p><p>advertising which will spawn other forms of innovative outdoor </p><p>advertising in future." </p><p><BR><BR> </p>