La Barra officially opened on 2 Nov at the Star Vista Mall, and the agency is tasked with developing and implementing a strategic launch communications programme for the brand, utilising social and traditional media.
The six-month appointment was made in late October. The budget has not been disclosed.
La Barra offers diners a taste of authentic Colombian street food, as well as a selection of drinks directly imported from Colombia.
Securing strong public awareness in a competitive F&B landscape in the country is a challenge for the brand, but Daniel White (pictured), business development director at The Ate Group, said public interest will be high as the restaurant is a new concept for Singapore.
“There is an increasing appetite among Singaporeans for new and exciting dining options and authentic Colombian food is sure to be a hit,” he said.
