Colgate | Naughty Boy | India

It is hard to not fall in love with yourself when using Colgate's MaxFresh toothpaste.

The commercial features a man who cannot refrain from running his hand over his own body. Or is the hand moving of its own accord, having been aroused by the freshness of his breath after brushing with MaxFresh?







Credits:
Project Naughty Boy
Client
Colgate
Creative agency Rediffusion Y&R, Mumbai
Chief creative officers Sagar Mahabaleshwarkar, Ramanuj Shastry
Creative director Ambika Nehru
Art director Meghana Ogale
Copywriter Karan Amin
Agency producer Kashif Memon
Account director Priyanka Chatterjee
Production house Cutting Edge
Director Farouk Aljoffery
Producer Dipinder Sandhu
Director of photography Alvin Lee
Editor Marshal Raj
Exposure Television


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