Cola giants shape up for peak season fight
The cola giants have launched their offensives for the summer high season with Coca-Cola firing off a high-tech music hunt and Pepsi lining up football heroes in the battle for a greater share of the 14 billion baht (US$365 million) segment.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features