#CokeCNYsg pop-up on Orchard Road

On 30 January, Coca-Cola hosted a street gig performance in Singapore featuring Benjamin Kheng of The Sam Willows, the brand's Chinese New Year campaign ambassador. Kheng performed for passers-by on temporary ‘stage’ in the middle of Orchard Road. Along the way he invited audience members up to share the mic with him, and those who were game enough were also rewarded with a limited edition festive Coca-Cola gift pack, with a handwritten note signed by Kheng.

by Gabey Goh