The TVC broke on January 15 countrywide and will run through the second quarter.
Created by Lowe on the same guidelines as the previous campaign that focused on inspiring youth to actively 'go for it' when pursuing their dreams, 'Look Up' opens on a dark and stormy day with a bottle of Coke in the foreground. As the Coke bottle tilts up, as if someone is drinking it, the weather transforms into a clear sky with a rainbow.
Chuenhathai Vuntanadit, marketing manager of Coca-Cola, said: "The 'Look Up' commercials emphasise an innovative idea related to the lifestyle of teenagers, and also encourages them to believe in themselves and their ability to overcome difficulties and obstacles when following their dreams."
Coke roped in popular band Armchair to compose the theme song Change, which shot onto the Top 10 charts of several leading radio stations in Thailand.
Chuenhathai said: "This campaign will continue to be activated in Thailand with a range of high-impact activities focused on reaching out to teenagers in ways that communicate the core messages of having a positive outlook on life and being free to dream."