Shauna Lewis
Apr 4, 2023

Coke signs up Gigi Hadid to put fizz into mealtimes

Ad is the latest in Coca-Cola’s “Real magic” brand platform.

Coke signs up Gigi Hadid to put fizz into mealtimes

Coca Cola has debuted its latest global brand campaign “A recipe for magic”, starring Gigi Hadid.

The supermodel welcomes pals to a pasta-making party in the hero film, which was developed by WPP's bespoke Coca-Cola agency OpenX, led by Cartwright.

The group of friends, which includes food blogger and chef Sophia Roe, toast the occasion with ice-cold bottles of Coca-Cola.

In a voiceover, Hadid says that “making new traditions”, “sharing old stories”, and an “ice cold Coca-Cola”, were her “recipe for magic”.

Appearing on TV, video-on-demand, cinema, out of home, and social throughout April and May, the campaign celebrates human connection around food.

It will launch globally in markets including the UK, US, Europe, China and Japan.

Elif Kaypak, global brand marketing lead at The Coca-Cola Company, said: “Launching ‘A recipe for magic’ we hope will inspire people to come together around a meal and we’ve designed the campaign around what we believe to be the three easy, essential ingredients that help make the experience truly magical: the moment, the meal, and Coca-Cola.”

Ogilvy, Momentum Worldwide, Mediacom, United Talent Agency, VMLY&R and Zeno also supported the development of the campaign.

The campaign is the latest to join the soft drink’s brand platform,“Real magic”

Source:
Campaign UK
Tags

Related Articles

Just Published

9 hours ago

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

9 hours ago

Dentsu Creative's global ECDs Darren Urquhart and ...

Moves follow departures of Sue Higgs and Caroline Pay.

9 hours ago

Pfizer to air second Super Bowl ad, doubling down ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

10 hours ago

OMD releases a fresh new positioning to let the ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.