Coke-Pepsi butt heads with new TVCs

<p>A Coca-Cola commercial produced by Leo Burnett for the China market </p><p>has been adapted for airing in Hong Kong and Taiwan as well, with </p><p>CantoPop singer Nicholas Tse extolling the virtues of the fizzy </p><p>drink. </p><p><BR><BR> </p><p>The airing of the commercial coincided with the launch of a new Pepsi </p><p>campaign in Hong Kong and China which featured two other CantoPop stars </p><p>Faye Wong and Aaron Kwok (MEDIA, September 15). </p><p><BR><BR> </p><p>The Coke TVC has Nicholas Tse skateboarding on the moon and Coca Cola </p><p>China Hong Kong region country manager Scott Price told MEDIA the teen </p><p>idol was used because he is popular among the youth market. </p><p><BR><BR> </p><p>Mr Price also said that skateboarding is a popular sport in the SAR, </p><p>which made the ad more relevant to Coke's target market. </p><p><BR><BR> </p><p>The airing of the TVC came more than a month after Coke appointed </p><p>McCann-Erickson Guangming and Grey to take charge of the beverage </p><p>giant's carbonated and non-carbonated drinks accounts respectively. </p><p><BR><BR> </p><p>But while Coke and Pepsi battle for supremacy in the Greater China </p><p>market, Hong Kong newspapers are reporting that Faye Wong and Nicholas </p><p>Tse are romantically involved with each other. </p><p><BR><BR> </p>

by | 10/13/2000