The campaign marks the continuation of Coca-Cola’s partnership with Leo Burnett’s Red Lounge, the agency that launched to manage Coke’s business during the Olympics.
The integrated work features a televised spot of track star Liu Xiang sharing his first Coke of the year with his father, and then asks consumers whom they would share their ‘first Cokes’ with. Audiences are then invited to submit their stories online and in stores.
The integrated work features a televised spot of track star Liu Xiang sharing his first Coke of the year with his father, and then asks consumers whom they would share their ‘first Cokes’ with. Audiences are then invited to submit their stories online and in stores.
