Coke hits record sales for Manao Soda Thai debut

<p>BANGKOK: Coca Cola is claiming record sales figures for the launch </p><p>of Schweppes Manao (lime) Soda in Thailand following a retro '50s-styled </p><p>campaign. </p><p><BR><BR> </p><p>The Leo Burnett Thailand campaign to launch the beverage introduced </p><p>viewers to the lovely but lonely Miss Manao who is pining for some </p><p>"tingle" to match her "zest". Her dreams are realised when the handsome </p><p>Mr Soda (the fizzy-water delivery man) shows up at her door and a </p><p>perfect pair is made - "zest and tingle, just like Schweppes Lime </p><p>Soda". </p><p><BR><BR> </p><p>"The sales figures suggest that we've really managed to tap into the </p><p>hearts and minds of consumers with Miss Lime," said Pornsiri Rojmeta, </p><p>Leo Burnett Thailand managing director. </p><p><BR><BR> </p><p>The integrated campaign ran from November 2000 until the end of March, </p><p>using television radio and print. Coca-Cola extended the media run when </p><p>sales reached four times the original target. "The success comes from </p><p>both the product and its advertising. Manao Soda offers consumers </p><p>something unique," said Pornsiri. </p><p><BR><BR> </p><p>She claimed that Coca-Cola has awarded the agency further assignments </p><p>based on the campaign's success. </p><p><BR><BR> </p>