Media understands that McCann has secured the business from Lowe, WE Marketing and Ogilvy & Mather, which each previously handled separate Nestea brands, including the flagship Lemon Tea brand (Lowe), Nestea Cooling (WE Marketing) and HiCi (Ogilvy).
The decision is thought to be based on McCann’s recent work to launch the new Nestea Authentic Tea House in Hong Kong.
Starcom, which handles media planning and buying, was not affected by Coca-Cola’s shift in agency alignment.
