In Singapore, McCann lost F&N and 100+ to M&C Saatchi. M&C also kept all the brands it won a year ago - Heaven and Earth, and Qoo. However, the Coke and Coke Light accounts, on which M&C had done work on a project basis, have gone to BBH. At the same time, Mediaedge:cia has taken the media business from Universal McCann. The entire account was estimated at US$5 million.
F&N Coca-Cola marketing director, Karen Wong, said: "Through the pitch process, we have been exposed to many brilliant minds and have met some extraordinary people. However, in the land of the giants, we believe we have identified our best partners in the three agencies."
She added that M&C has developed some of the company's most successful campaigns in Singapore, including the 'Ministry of Enjoyment' execution.
However, it is believed that the IPG agency will continue to work with Coke to ensure future campaigns fit with the overall global strategy.
Meanwhile, Coke has dropped McCann in Vietnam in favour of Lowe. Simon Bartlett, Coke's Indochina marketing director, said: "Lowe was able to demonstrate a thorough understanding of the brand proposition and, more importantly, translate it into relevant and compelling advertising ideas."
The shifts are the latest in a series of losses suffered by the network since the global realignment of Coke with IPG just over two years ago.
Last year, it lost the main brand in Korea to Publicis, Thailand to Lowe and Australia to Singleton Ogilvy & Mather (see p4). However, the agency is still working with the brand in the crucial market of China.
McCann declined to comment on thelatest losses.