"The campaign aims to drive sales in Q4, as well as to welcome the new year and maintain the momentum generated by the success of Shinhwa's 'Coke Dance' TVC," said Chuenhathai Vuntanadit, marketing director, Coca-Cola Thailand.
The 'Coke Connects' campaign invites teens to send SMS' with a secret code found under the crowns of Coke, Fanta and Sprite bottles. Every SMS earns them a chance to win one of the six Nokia mobile phones given away every day, as well as special grand prizes. The campaign will run until December 20. A 360-degree marketing communications campaign has been launched to support 'Coke Connects', which includes a Lowe Thailand-produced 15-second TVC.
Coke Connect to lift Q4 sales with Nokia giveaways
In a bid to drive year-end sales, Coke Thailand has joined hands with Nokia Thailand to launch a new campaign, 'Coke Connects'.
